In its ongoing commitment to support independent thinking and the creative community, Acura returned as Presenting Sponsor of the 2018 Sundance Film Festival, marking the brand's eighth year as a Sundance Institute partner. The Festival's U.S. Dramatic and Documentary audience awards were presented by Acura.

The Acura MDX luxury SUV featuring the brand's signature Super Handling-All Wheel Drive (SH-AWD) served as the official vehicle of the Sundance Film Festival. More than 100 Acura MDX vehicles equipped with Advance and Entertainment packages filled the streets to transport filmmakers, talent, jurors, and Sundance Institute staff around the Festival.

In addition to the fleet of Acura MDXs, the Acura presence at Sundance included a full line vehicle display on Main Street and throughout Park City, highlighting the brand's sponsorship and showcasing Acura's Precision Crafted Performance brand DNA.

Inspired by the brand's challenging spirit, Acura celebrated those who pursue their dreams on-screen or on the open road at a new immersive Festival Village footprint located on Swede Alley that was open to the public.

Celebrities promoting their films and Festival-goers experienced multiple indoor and outdoor venues, digital installations, and enjoyed hot beverages including coffee, espresso drinks, and hot chocolate, courtesy of Acura from Campos Coffee.

Showcasing Acura's passion for design and technology, the NSX Gallery at the Acura Lounge married photographer Reuben Wu's NSX-inspired landscapes with the latest in LED technology, displaying his vivid imagery one moment, and revealing an NSX supercar on display through a transparent LED panel the next.

The exterior wall of the NSX Gallery featured a mural of one of the many beautiful landscapes captured by Wu for the exhibit. The mural featured cutting-edge augmented reality technology that let the audience digitally travel the course of a single day, from sunrise to sunset.

Against a mountain backdrop, the full Acura model lineup including the Acura NSX supercar, was displayed at the Acura Stage, where guests were treated to live music entertainment, DJs, and refreshments courtesy of official Festival sponsor Stella Artois.

Acura also TheWrap at the Acura Studio, a photo and video studio attracting a steady stream of talent-spotting opportunities that are a perennial favorite activity for film fans in Park City who enjoy the brand's unique public venue.

Visit Superior Acura of Dayton

If you're ready to experience a star treatment of your own, visit Superior Acura of Dayton to view our full lineup of Acura sedans and SUVs, including the MDX, which was used to transport VIPs at the Sundance Film Festival, or the NSX supercar. When you visit Superior Acura of Dayton, you'll be able to test drive Acura models, learn more about their features, and find a deal that helps you get into the luxury Acura of your dreams.

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